• Anecdotes

These are short relatable details that the writer gives to link the ideas to daily lives.

• Adjective

Describing words adds emphasis to a statement.

• Appeals

This technique involves using a given principle or quality, such as:

Desire

Emotions

Fears

Pride

• Alliteration & Assonance

Alliteration includes the repetition of the initial consonant sounds, and assonance includes the repetition of vowel sounds. The use of assonance and alliteration add emphasis to words or important points so that this resonates deeper with the readers.

• Inclusive and Exclusive language

Includes the audience when the writer uses personal pronouns such as “we” and “you.” This allows the writer to present a feeling of togetherness even as the writer excludes others. Example: Our world is dying, and we must come together to fix this because they are doing nothing to help.

• Hyperbole

This is an excessive exaggeration that offers a comic effect or shares the extent of the situation.

Example: Our children today have embraced technology because they were born with computers in their hands.

• Analogy and Simile

Analogies and similes refer to the comparison of one thing to another to bring across a point or to show the connection between two things or ideas.

• Cause and Effect

This technique allows you to incorporate viewpoints or arguments that oppose each other.

• Colloquial Language

The informal, casual, or local language that is commonly used can add to the persuasion of the reader. Colloquial language helps the readers or audience to identify with the writer. The most popular types of colloquial expressions that the writer may use include common phrases and clichés.

• Connotations

An idea or feeling that a word invokes for a person in addition to its literal meaning.

• Evidence Quotes

Statistics or other definitive information is used to prove a point.

• Formal Language

Avoiding colloquial language adds professionalism and intellect to the speech.

• High Modality words involve using words such as must, absolutely, always etcetera. These words add strength to the essay and increase the level of certainty in writing.

Example:

We must act now to make a change towards this business of social media and its negative influence on children.

• Syntax

This is important for persuasive speech. Long or short sentences help to give a direct or indirect structure that will manipulate the outcome of the speech.

• Repetition

This technique allows for repeating words and phrases to emphasize the main idea and to concretize the main idea in quick succession.

• Generalizations

When the speaker or writer makes broad statements that avoid specific details and purposefully create a blurred image of an argument or idea or uses a small amount of evidence to support a wider claim.

• Humour

Humour is used to create an atmosphere that entertains the reader and makes the writer more likable.

• Imagery and Figurative Language

Allows the reader to creatively imagine the result of an argument so they can better understand the position and the consequences.

• Jargon

Jargon or technical language indicates that the writer has expert knowledge or high levels of intelligence. This means that the reader is more likely to believe them.